Kari Olivadotti-Peters


Content Design and Strategy         Editorial Direction         Brand Voice Development          Messaging



Highlights

Google AI Overviews
Content Design/Strategy LLM Training, Brand Voice, UI Copy/Microcopy, UX Writing

Apple Search Ads
New Product Messaging, Content Strategy, Customer Education, Product interfaces and features, UI Copy/Microcopy

Constellation Network
a Blockchain Company
Editorial Direction and Strategy, Brand 

SunTrust Bank
Brand Voice Development and Training

Summary

25 years of experience, including:

  • With institutions and brands at the forefront of technology and culture.
  • Helping companies and organizations build trust and relationships.
  • In AI Search, old-school search, in-app search, and Web3.

    I'm very attuned to the trends and dynamics of these industries.
  • Narratives and storytelling
  • Content experiences
  • Content strategies
  • UI copy/Microcopy
  • UX writing
  • Thought leadership
  • Brand materials
  • Product interfaces and features
  • Customer education

Specifics


Kind words

I’ve been working with Kari for over a decade in the field of digital transformation and brand marketing and there is a reason I keep wanting to align with her. Her ability to ideate against hard technical solutions while maintaining brand consistency and excellence is next to none. She can field very dense concepts, distill them into a clear understanding and arm these concepts with marketable programs that yield measurable returns. Having an editorial director of Kari’s caliber is mission-critical for any business that wants to be at the top of its class. Beyond this, Kari is likable, easy to work with and follows through on her commitments. A true asset. 

Benjamin Diggles, Chief Strategy Officer & Co-Founder, Constellation Network & Lattice Gateway 

Kari is an  S+ tier content strategist who brings a wealth of knowledge and experience to every project she works on. Her expertise in web3 and gaming technologies adds a valuable dimension to her already impressive skill set, and her ability to develop clear and compelling messaging is second to none... Her collaborative nature and willingness to go above and beyond make her a pleasure to work with...If you're looking for a content strategist who can bring innovative solutions to complex challenges and deliver exceptional results, look no further than Kari.

- James Stolte, Founder and CEO, Cyberlete

After having a great experience working with Kari years ago at Yahoo!, I knew she would be the perfect writer to bring on to help launch Apple Search Ads. With her extensive experience in digital marketing and search in particular, Kari was able to hit the ground running. We had an extremely short timeline to deliver website copy, support and email communications for a brand new product. Kari did an amazing job learning the platform quickly, while delivering high-quality content. She’s a self-starter, creative, and efficient.  

- Angelin Tan Fairbairn Digital Merchandising Leader at Apple

We were in need of a strong, experienced, passionate, creative brand leader to guide our voice and content through a significant overhaul. Shifting from a legacy B2B company into a modern, marketing- and data-focused innovative organization is a challenging task, and Kari dove right in with enthusiasm. Kari's logical, methodical, engaging approach to rethinking how we expressed our brand across web, print, PR, and events has been the guiding star ... She spearheaded the development of our brand guide, and the result is a solid foundation we'll build on in the future.

- Stacy Westbrook, hired Kari twice, at Webtrends and at AHA (a FINN Partners Company) for Silicon Valley Bank

I work with Kari frequently on Content Strategy projects and she always brings a level of professionalism and dedication that fills the team and the client with confidence ... She brings unique perspectives to the projects she's on and isn't afraid to dig into the work. Whether it's client-facing or behind-the-scenes, Kari dedicates herself to the work and brings others along in collaboration.

- Derek Phillips, hired and managed Kari directly at several agencies over 9 years.

Her ability to view a program holistically and develop a content strategy before diving into the writing allowed us to take extremely technical verbiage and provide clear and concise messaging to our audience... Kari successfully led multiple initiatives including new product launch messaging, Sales and PR narratives, customer success stories, website content and UI copy all while delivering exceptional content on deadline. She brought strong marketing acumen to the team and provided input on ways to enhance our marketing strategies to drive user acquisition and retention through our content. 

- Jen Pataki, Marketing Executive, managed Kari at Apple.

Using Format